We can see a huge bang in the automobile sector nowadays. Day by day the uses of the commercial vehicles are also increasing. Demand for the quality spare parts and material handling equipment such as the forklifts Cheap Nike Air Max , mobile cranes, empty container handlers, reach stackers, roro tractors, wheel loaders, trucks, are constantly g all of the industrial equipments available in the market Cheap Air Max 2018 , forklift in Kenya are mostly preferred by the big warehouses to lift or pull pallets, crates, heavy drums, equipment and t? They're the best kind of patients we can get. You send a patient newsletter, right? Good. That's step 1.
I wanted to take this a step further because people forget and? At every opportunity you have, you should remind them to refer!
Recently though, I have noticed that my clients have not been taking enough advantage of having a captive audience in their practices. I mean, here they have a patient sitting in their chair for a whole hour or two or more, right? What thoughts Cheap Air Max Kids , other than "I'm in pain," "my butt and back hurt," and "I can't wait to get out of here," can we get into their heads?
This is prime time to let your internal, point-of-sale marketing do its thing! (Point of sale is a retail term that SHOULD be working its way into the dental world.)
Retailers are good at doing what? Getting our attention when we are going through, by or in to a store, right? Wal-Mart is the master of point-of-sale displays. Ever walk in the door (come on now Cheap Air Max Youth , admit it, you've been there too) and gotten bombarded with GREAT deals on stuff that's on either side of you, immediately after you grab that cart? That is point-of-sale merchandising, as I understand it.
[NOTE: Have you ever run the math on getting an extra $50 profit each day from the sale of some miscellaneous items? If you are open 4 days a week, that's an extra $200 per week or $800 per month. Can you say "Mercedes Lease" for doing ZERO extra procedures and ZERO extra chair time? That adds up fast!]
Now, back to that patient sitting on their bum in your chair. Here's what I have noticed: In the practice of one of my clients, there are these little wooden tables in each operatory. They have magazines on them. (Yes Cheap Air Max Mens , current month and year, and yours should be too, if you have them laying around.) Here's my thought - Instead of letting people look at a magazine, they should look at my clients MARKETING MESSAGE.
So, I had my assistant create a cool little framed, antiqued-paper sign that says in bold at the top:
"Your friends, family & colleagues are always welcome here at our office." p://www.cheapairmaxshoessale.us/]Cheap Air Max Womens[/url] , under that, in slightly smaller lettering, it says: